Pay Per Click advertising (PPC) is a Guaranteed Way of Generating Traffic to Your Website.

OK, great..!

But wait there's a catch... as the heading says it's paid marketing! You get ads listed on the results page of search engines such as Google™ or Yahoo™. These ads are linked to your website and you pay each time a a visitor clicks through to your website. Take a look at www.google.com and type in a search keyword say "cheap airfares", see the the "Sponsored Links" on the top and right side of the page? They are the ads companies have created to show when the keyword is entered into Google™. Each time a visitor clicks on these ads the company pays.

How does this benefit me?

You are guaranteed exposure in search engine results and this WILL drive traffic to your website.

OK, sounds good but how do I get in the list?

You bid for keywords, you tell Google™ the maximum you are willing to pay for a keyword and that's it!

So, the more I'm willing to pay the higher I get on the list?

Not necessarily, some search engines such as Google™ look at how popular your ad is, that is, how many times your ad has been clicked, known as the Click-Through-Rate. This measure determines your ads relevancy and the more relevant your ad is plus the maximum amount you are willing to bid on a keyword the higher in the rankings your ad will list. This allows companies to compete for ranking without having the deepest pockets.

Why would I choose this form of marketing?

Well there are pros and cons, check them out but the BIG advantage is that your marketing spend and the return on that spend is measurable. With most other forms of marketing it's difficult to get a precise measure of the effectiveness of the marketing campaigns but with PPC advertising such as Google Adwords™ you can tell exactly what your return on marketing spend is.

How?

By measuring Click-Through-Rates and Conversions. In other words, how often your ad is clicked and how many of the visitors you get to your website become customers or sales leads for example.

Well all this sounds terrific, how can you help me...

Adinatech can set up and manage your PPC advertising Campaigns for you through Google Adwords&trade or Yahoo's Overture™ and even Sensis™ if you are in Australia and want a very localized campaign. Please use the form on the right to request a quote, all prices are dependant on requirements.

Pros and Cons of PPC advertising

The Pros

• Generates traffic to your website quickly
• Reliable - your ad will show
• Consistent - your ad will remain as long as it is relevant and you pay for the keywords
• Cost effective - marketing spend is measurable and ads are highly targeted

The Cons

• You pay for each click - if you have to pay make sure your visitors become customers Tell me more...
• Costs can be expensive - get a professional to manage your campaigns so you don't pay more than necessary
• People are hesitant to click on sponsored ads - consider Search Engine Optimization when designing a website to take advantage of the free listings as well