Search Engine Optimization Drives Traffic to Your Website For FREE.

OK, but what is it?

Search Engine Optimization is the process of optimizing a websites content and developing a linking strategy so as to get a high listing on the results page of search engines such as Google™ and Yahoo™.

But can't I just build a website, throw in a few keywords and just register it with the search engines?

It's not that simple, making a website search engine friendly requires careful analysis and a structured approach to how content is aligned with keywords and links. A majority of websites don't get listed on search engines because they don't follow a few straight-forward rules when designing a website.

What do you mean by aligning content with keywords and links?

Well search engines want to display pages that are highly relevant to the search term or keyword being searched for. So it makes sense that pages with references to that keyword will be ranked more highly than pages without. How and where the keyword is used within the page's content is of particular importance.

So all I need to do is optimize my website content and I'll get listed?

Yes and no, there's one more consideration. Search engines such as Google™ base their rankings on content as well as popularity. Popularity means the number of incoming links to your page - who links to you.

Ok, great how do I get started?

Well Adinatech can design a fully optimized website for you and assist you with building your linking popularity. If you have an existing website we can conduct a Search Engine Optimization analysis of your site, providing recommendations on content changes and linking strategies. Please use the form on the right to request a quote, all prices are dependant on requirements.

Pros and Cons of Search Engine Optimization

The Pros

• Generates traffic to your website - can take some time, 3 months on average before showing in search engine results
• FREE - it costs nothing to get listed in the main results page of a search engine such as Google™.

The Cons

• Can be complex - hire a professional to do the work for you
• Difficult to measure - you need to constantly monitor your ranking and fine-tune your optimization to maintain high listing
• Results can be inconsistent - search engine algorithms change so rankings can be affected, consider running Pay Per Click advertising campaigns in parallel with optimization